I have been in advertising since 2014. I started as a marketer at a retail chain selling mobile accessories, working on the chain’s branding and calculating what a single acquired customer was worth to the business. Then I joined SEOquick and moved into paid search and paid social.
What I like about paid media is how open it is: you can see how a customer arrives, what they cost and how they react to the business. I take the Google Ads exams every year, film videos for the studio’s YouTube channel and take part in recording podcasts.