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Blog / Web development / B2B web design agency
Web development · 18 years of practice · updated November 2026

B2B web design agencies, tested on their own sites

I read 38 «best B2B web design agency» lists and found that 24 were written by an agency that put itself first. So I tested the agencies' own websites instead: speed, weight, what ChatGPT can read. Here are the results, the prices and the questions to ask.

Nikolay Shmichkov
Nikolay Shmichkov
CEO SEOquick · 18 years in SEO

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Search «b2b web design agency» in the US and you get about forty lists of the best agencies. I read 38 of them. 34 were written by agencies that sell B2B web design themselves, and 24 of those put their own name in first place.

So I did what a buyer usually can't. I took the agencies the lists keep naming, plus the authors of the lists, 63 websites in all, and ran them through the same test Google uses: real Chrome data on speed, page weight, what the HTML shows without JavaScript, and whether ChatGPT and Claude are let in. These are companies whose job is building fast, findable B2B websites, so their own site is the cheapest case study they will ever show you.

Below: who wrote the lists, the agencies they agree on, what those agencies charge, how their sites did, and the questions I would ask before signing. I run SEOquick, a web development and SEO studio, so we are in this market too. I put us in a separate section at the end, not in first place.

24 of 38«best agency» lists written by an agency that ranks itself #1
23 of 38lists name Bop Design, the only agency in more than half
9 of 33agency sites with field data pass all three Core Web Vitals
$25k+floor for a US B2B website from a listed agency; most projects $25k–100k

Key takeaways

  • 24 of 38 «best B2B web design agencies» lists in Google's top 100 are written by an agency that ranks itself #1. Another 5 include themselves lower down. Only 4 of the 38 come from directories or media sites.
  • The lists agree on very little. Bop Design is the only agency named in more than half of them (23 of 38). Huemor (15) and Clay (14) come next.
  • Published prices start at $15,000–25,000 a project. Bop Design says most of its B2B sites cost $25,000–75,000, Huemor says $50,000–100,000. The lists quote the same agency at prices up to three times apart.
  • 9 of 33 agency sites with field data pass all three Core Web Vitals. 30 more have too little Chrome traffic for Google to measure at all, including Bop Design, the most-named agency.
  • Ask for numbers from launched B2B sites, not from Dribbble. Leads per month before and after, LCP and INP after launch, and who owns the CMS on day one.

Who writes the «best B2B web design agency» lists

I pulled Google's top 100 for «b2b web design agency» in the US on 3 November 2026 through SE Ranking. 99 organic results. Above them, an AI Overview with its own five agencies. Then a local pack of three small web shops, because Google decided I might want somebody nearby.

Results 2 to 4 are lists. The first result is an agency homepage. Further down, the list pattern repeats until about position 98, interrupted by DesignRush and Semrush Agencies directories with a separate page for every US state.

I opened each list and wrote down three things: who published it, what kind of company the publisher is, and where the publisher put itself.

38 «best B2B web design agency» lists in Google, and who wrote them

Top 100 for «b2b web design agency», US, 3 November 2026. Hover a cell for the publisher’s own position and its first pick.

Agency, puts itself #1 — 24Agency, lists itself lower — 5Agency, does not list itself — 5Directory or media site — 4
musemind.agency#2 in Google · self #1
cleardigital.com#3 in Google · self #1
phenomenonstudio.com#4 in Google · self #1
sermondo.com#8 in Google · self not listed
wavespace.agency#11 in Google · self #1
gripped.io#12 in Google · self #1
taqwah.agency#15 in Google · self #1
beaconcoders.com#16 in Google · self #1
solveit.dev#17 in Google · self #1
dribbble.com#18 in Google · self not listed
seo-growup.com#19 in Google · self #1
superside.com#21 in Google · self #1
masterrvdesigners.com#24 in Google · self #1
thethunderclap.com#27 in Google · self #1
grafit.agency#32 in Google · self #5
limeup.io#33 in Google · self not listed
greeto.studio#39 in Google · self #5
lform.com#42 in Google · self #1
dbswebsite.com#43 in Google · self #1
retainable.com#46 in Google · self not listed
embarkwork.com#47 in Google · self #1
parallelhq.com#49 in Google · self #1
webtonic.io#54 in Google · self not listed
magier.com#60 in Google · self #22
themelooks.com#62 in Google · self #1
onextdigital.com#64 in Google · self not listed
pixeluplabs.com#68 in Google · self #1
whizzbridge.com#69 in Google · self #1
designstudiouiux.com#71 in Google · self #3
designity.com#75 in Google · self #1
thevectorbox.com#81 in Google · self #12
influencermarketinghub.com#82 in Google · self not listed
lengreo.com#83 in Google · self #1
saas-hackers.com#84 in Google · self not listed
contentbeta.com#89 in Google · self #1
seahawkmedia#92 in Google · self #1
webcazador.com#94 in Google · self #1
duck.design#98 in Google · self not listed

24 of 38 lists were written by an agency that put itself first.

Show the data
PublisherGoogle positionTypePlaces itselfAgencies listed
musemind.agency2Agency, puts itself #1115
cleardigital.com3Agency, puts itself #117
phenomenonstudio.com4Agency, puts itself #1110
sermondo.com8Agency, does not list itself—14
wavespace.agency11Agency, puts itself #1110
gripped.io12Agency, puts itself #1110
taqwah.agency15Agency, puts itself #1117
beaconcoders.com16Agency, puts itself #115
solveit.dev17Agency, puts itself #1112
dribbble.com18Directory or media site—7
seo-growup.com19Agency, puts itself #115
superside.com21Agency, puts itself #1110
masterrvdesigners.com24Agency, puts itself #1115
thethunderclap.com27Agency, puts itself #1111
grafit.agency32Agency, lists itself lower514
limeup.io33Agency, does not list itself—15
greeto.studio39Agency, lists itself lower510
lform.com42Agency, puts itself #1116
dbswebsite.com43Agency, puts itself #1110
retainable.com46Directory or media site—10
embarkwork.com47Agency, puts itself #1110
parallelhq.com49Agency, puts itself #1110
webtonic.io54Agency, does not list itself—15
magier.com60Agency, lists itself lower2222
themelooks.com62Agency, puts itself #117
onextdigital.com64Agency, does not list itself—5
pixeluplabs.com68Agency, puts itself #116
whizzbridge.com69Agency, puts itself #117
designstudiouiux.com71Agency, lists itself lower311
designity.com75Agency, puts itself #1110
thevectorbox.com81Agency, lists itself lower1212
influencermarketinghub.com82Directory or media site—5
lengreo.com83Agency, puts itself #1117
saas-hackers.com84Directory or media site—17
contentbeta.com89Agency, puts itself #1115
seahawkmedia92Agency, puts itself #116
webcazador.com94Agency, puts itself #1112
duck.design98Agency, does not list itself—8
Source: SE Ranking SERP (US, desktop), our parsing of each list. Duplicate pages from the same publisher counted once.

Five agencies ranked themselves lower than first. Grafit put itself fifth, Greeto sorted alphabetically and marked itself «(us)», Design Studio UI/UX took third, and two more, Magier and The Vector Box, placed themselves last. Five agencies wrote lists without themselves in them. That is still a list written by a competitor of everyone on it.

It is not a scandal. It is how the format works in every agency niche. When we read the «best enterprise SEO agency» lists last month, 9 of 13 put their author first. But it does mean that a buyer reading three lists in a row is reading three sales pages.

The second thing I noticed was the addresses. By the offices each publisher lists on its own site, at least 17 of the 34 agency authors are based in India, Bangladesh, Poland or Ukraine, while the lists are titled «in the US» or «in the USA». That is also not a problem in itself. We are a Ukrainian studio and we work for US companies. It just tells you who is fighting for this keyword: studios that sell to the US from abroad, using a list as their landing page.

The agencies the lists agree on

If every author puts itself first, the useful signal is what is left after you remove the author. So I counted how many of the 38 lists name each agency, at any position.

Which agencies the lists agree on

Number of the 38 lists that name the agency, any position.

Bop DesignSan Diego, CA
23 of 38
HuemorPittsburgh, PA
15 of 38
ClaySan Francisco, CA
14 of 38
AmplyLehi, UT
11 of 38
WebstacksSan Diego, CA
8 of 38
Digital SilkNew York, NY
8 of 38
Motion TacticTempe, AZ
8 of 38
SkönaSan Francisco & Stockholm
5 of 38
ANMLSan Jose, CA
5 of 38
BaunfireSan Jose, CA
5 of 38
Supersideremote
5 of 38
RamotionSan Francisco, CA
5 of 38

Only Bop Design is named in more than half of the lists.

Show the data
AgencyLists that name itHQ
Bop Design23San Diego, CA
Huemor15Pittsburgh, PA
Clay14San Francisco, CA
Amply11Lehi, UT
Webstacks8San Diego, CA
Digital Silk8New York, NY
Motion Tactic8Tempe, AZ
Sköna5San Francisco & Stockholm
ANML5San Jose, CA
Baunfire5San Jose, CA
Superside5remote
Ramotion5San Francisco, CA
Source: our count across the 38 lists above. Self-placements included, which is why list authors with their own list get one extra mention.

The drop after Bop Design is steep. Only one agency appears in more than half of the lists, and only four in more than a quarter. After that you are looking at agencies that five lists know about and thirty-three don't.

Google's AI Overview for the same query picked its own five: ANML, Bop Design, Clear Digital, Everything Design and Webstacks. Two of them overlap with the top four of the lists. Clear Digital wrote one of the lists itself, and Everything Design holds result #1 with its own homepage.

AgencyHQListsPriceOwn site, mobile field data
Bop DesignSan Diego, CA
23 of 38
$25k–75kNo field data
HuemorPittsburgh, PA
15
$50k–100kLCP 3.9 s INP 192 ms
ClaySan Francisco, CA
14
Not publishedNo field data
AmplyLehi, UT
11
On a callNo field data
WebstacksSan Diego, CA
8
Not publishedNo field data
Digital SilkNew York, NY
8
Budget field on the formLCP 2.1 s INP 339 ms
Motion TacticTempe, AZ
8
From $15k, up to $100k+No field data
SkönaSF, Stockholm
5
Not publishedNo field data
ANMLSan Jose, CA
5
Not publishedLCP 2.5 s INP 219 ms
BaunfireSan Jose, CA
5
Not publishedNo field data

Thresholds for the last column: LCP up to 2.5 s and INP up to 200 ms are «good» in Google's terms, at the 75th percentile of real visits. «No field data» means Google's Chrome UX Report has no complete record for the domain. It usually means low traffic, not a bad site.

Ten agencies, one profile each

Facts only: what the agency says about itself, what it publishes on price, and what our test found on its site. I am not ranking them. You saw what happens to rankings in this niche.

Bop Design

Bop Design homepage, 3 November 2026
Bop Design homepage, 3 November 2026
HQ
San Diego, CA
Lists naming it
23 of 38
Price
$25k–75k, own FAQ
Own site
Lab score 96

San Diego, with offices in Orange County, Los Angeles and New York. Brands itself «the B2B web design agency» and sells B2B branding, websites and content marketing together. The most-named agency in the lists: 23 of 38.

Price is on its FAQ page, which is rarer in this niche than it should be: «Most of the B2B websites we create cost between $25,000 to $75,000», and most redesigns and builds take 16–20 weeks in six waterfall phases.

Our test: WordPress, homepage around 1 MB, mobile lab score 96, the best of the ten. All AI crawlers get the page. Google has no full field record for the domain.

Huemor

Huemor homepage, 3 November 2026
Huemor homepage, 3 November 2026
HQ
Pittsburgh, PA
Lists naming it
15 of 38
Price
$50k–100k, own site
Own site
LCP 3.9 s

Pittsburgh. A web design agency that leads with lead generation: the title tag promises to «3X your leads». It also offers an instant website cost estimate tool. Named in 15 of 38 lists.

The homepage itself says that «most Huemor website projects range from $50,000–$100,000». Two lists quote «from $25,000», which is the floor, not the typical project.

Our test: WordPress, homepage 7.2 MB. Field LCP 3.9 s on mobile, above the 2.5 s line; INP 192 ms, inside it. The server answered our ClaudeBot request with 403 while GPTBot and Googlebot got the page.

Clay

Clay homepage, 3 November 2026
Clay homepage, 3 November 2026
HQ
San Francisco, CA
Lists naming it
14 of 38
Price
Not published
Own site
No field data

San Francisco. Calls itself «a global branding and UX design agency»: products, websites, design systems. Named in 14 lists.

No price on the site. The lists disagree on it more than on anyone else: a $50,000 minimum in two of them, «starting at $100,000» in one, «$150,000 for enterprise rebrands» in another.

Our test: Next.js with Sanity. PageSpeed Insights timed out on the homepage twice, and Google has no full field record. The HTML has about 1,800 words without JavaScript, so crawlers that don't run scripts still read it.

Amply

Amply homepage, 3 November 2026
Amply homepage, 3 November 2026
HQ
Lehi, UT
Lists naming it
11 of 38
Price
On a call
Own site
Lab score 27

Lehi, Utah. A Webflow studio for B2B brands, and since this year it also sells «AI enablement». Named in 11 lists.

Its packages page lists three tiers: an MVP microsite of up to 5 pages, a «Unicorn» site of 15+ pages and Enterprise at 50+, each with «Book a Call» instead of a number. Two lists quote monthly retainers of $3,000, $4,500 and $10,000.

Our test: Webflow, homepage 9.9 MB, mobile lab score 27, the lowest of the ten. Field data: not enough.

Webstacks

Webstacks homepage, 3 November 2026
Webstacks homepage, 3 November 2026
HQ
San Diego, CA
Lists naming it
8 of 38
Price
Not published
Own site
Lab score 46

San Diego. «The composable web agency»: headless builds, design systems and an ongoing web team on retainer, mostly for SaaS and fintech. Named in 8 lists.

No price on the site. The lists offer $10,000+, $50,000 one-off or $5,000 a month, $50,000–75,000, and «from $75,000». Same agency, four different entry points.

Our test: homepage 7.8 MB, lab score 46, LCP in the field 1.9 s. Not enough data for a full Core Web Vitals verdict.

Digital Silk

Digital Silk homepage, 3 November 2026
Digital Silk homepage, 3 November 2026
HQ
New York, NY
Lists naming it
8 of 38
Price
Budget on the form
Own site
INP 339 ms

New York. «Premium web design agency built for B2B, B2C and enterprise brands», with a quote form right on the homepage. Named in 8 lists.

No price list, but the form asks for your budget, and the options run from «$0–10k» to «$500k & up». That is the widest range in the sample.

Our test: WordPress, homepage 1.4 MB, lab score 91. Field LCP 2.1 s passes. INP 339 ms does not: the page loads fast and then answers taps slowly.

Motion Tactic

Motion Tactic homepage, 3 November 2026
Motion Tactic homepage, 3 November 2026
HQ
Tempe, AZ
Lists naming it
8 of 38
Price
From $15k, own page
Own site
Lab score 53

Tempe, Arizona. «Website design + SEO for innovative B2B companies». Named in 8 lists.

It has a real pricing page: packages start at $15,000 for up to 5 pages, $25,000 for a full redesign, and $5,000 a month for ongoing design and development. In its own words, packages «can vary from $15,000 to $100,000+». One list says the packages top out at $25,000, which is the second tier, not the ceiling.

Our test: WordPress, homepage 1.5 MB, lab score 53, not enough field data.

Sköna

Sköna homepage, 3 November 2026
Sköna homepage, 3 November 2026
HQ
SF & Stockholm
Lists naming it
5 of 38
Price
Not published
Own site
Lab score 48

San Francisco and Stockholm. «The independent creative agency for ambitious B2B tech brands», with 20+ years in the market. Named in 5 lists.

No price on the site. Our test: WordPress, homepage 9.8 MB, lab score 48, not enough field data.

ANML

ANML homepage, 3 November 2026
ANML homepage, 3 November 2026
HQ
San Jose, CA
Lists naming it
5 of 38
Price
Not published
Own site
INP 219 ms

San Jose, founded in 2012. A boutique UI/UX studio for B2B, healthcare and AI companies; the founders stay on projects. Named in 5 lists and also in Google's AI Overview.

No price on the site. One list gives it two different starting prices in the same article: «from $25,000» in the comparison table and «from $50,000» in the profile.

Our test: Next.js, homepage 19.9 MB, which is the heaviest of the ten. Field LCP 2.5 s and INP 219 ms, both just over the line. The homepage HTML has fewer than 300 words, so an AI crawler reading it gets a short page.

Baunfire

Baunfire homepage, 3 November 2026
Baunfire homepage, 3 November 2026
HQ
San Jose, CA
Lists naming it
5 of 38
Price
Not published
Own site
LCP 4.5 s

San Jose, founded in 2001. A Silicon Valley studio building websites for tech companies. Named in 5 lists.

No price on the site. Two lists quote its minimum project, using the same Clutch profile as the source: one says $25,000, the other says $75,000.

Our test: Gatsby, homepage 3.8 MB, lab score 38, field LCP 4.5 s. About 260 words on the homepage.

How much a B2B website costs in 2026

Here is every price I could tie to a source. Green dots come from the agency's own site, red dots from lists written by someone else.

What a B2B website costs, and how far the lists disagree

Log scale. Green dots come from the agency’s own site, red dots from other people’s lists. Hover for the source.

Published on the agency’s own siteClaimed in a «best agencies» listSEOquick, our own price page
$5k$10k$25k$50k$100k$150kBop DesignHuemorMotion TacticClayBaunfireWebstacksANMLSEOquick

Baunfire is quoted at $25k and $75k minimum in two different lists. One article gives ANML two different starting prices.

Show the data
AgencyClaimPriceWhere
Bop Designown site FAQ: most projects from$25kown site
Bop Designown site FAQ: most projects up to$75kown site
Bop Designseveral lists: minimum$25klist
Huemorown homepage: most projects from$50kown site
Huemorown homepage: most projects up to$100kown site
Huemorwavespace, retainable: from$25klist
Motion Tacticown pricing page: from$15kown site
Motion Tacticown pricing page: up to$100kown site
Motion Tacticsuperside list: packages up to$25klist
Motion Tacticmagier list: minimum$20klist
Claytaqwah, vectorbox: minimum$50klist
Clayinfluencermarketinghub: from$100klist
Clayphenomenon: enterprise from$150klist
Baunfirepixeluplabs: minimum$25klist
Baunfirecleardigital: minimum$75klist
Webstacksthevectorbox: from$10klist
Webstacksembarkwork: one-off$50klist
Webstacksphenomenonstudio: from$75klist
ANMLphenomenonstudio table: from$25klist
ANMLsame article, profile: from$50klist
SEOquickown site: corporate portal from$8kown site
SEOquickown site: service site from$4kown site
Sources: bopdesign.com/company/faq, huemor.rocks, motiontactic.com/website-design-packages, seoquick.com.ua/en/website-development, and the lists named in the tooltips. Checked 3–4 November 2026.

Three things stand out.

First, the US floor for a custom B2B site from a known agency is around $15,000–25,000, and the typical project is $25,000–100,000. Every agency that publishes a number lands in that corridor.

Second, list prices are unreliable. The same Clutch profile becomes $25,000 in one list and $75,000 in another. The same article gives one agency two starting prices. If a number matters to your budget, get it from the agency in writing, not from a list.

Third, the price is mostly time. Bop Design quotes 16–20 weeks, Huemor 12–16. In both cases you are buying three to five months of a team. Pages are a weak unit for pricing: a 15-page site with a product configurator, a distributor locator and CRM integration costs more than a 60-page site of brochure content.

Where the money goes in a B2B project specifically:

  • Content and positioning work. Most B2B sites fail because nobody can explain the product in one screen, not because of the colours. Agencies that sell «brand + website» bundle it in; the others leave it to you.
  • Integrations. HubSpot or Salesforce forms, routing by region or product line, gated documents, a dealer portal.
  • Catalogue and technical data. Spec sheets, CAD files, certificates, product filters. For manufacturers this is often the biggest single block of work.
  • Migration. Old URLs, redirects, keeping traffic. I wrote separately about what a redesign costs and how much traffic it can lose.

We tested the agencies' own websites

An agency that builds B2B websites can show you a polished portfolio. Its own site is harder to fake: it is live, it has real traffic, and Google measures it. So on 3 November 2026 I ran all 63 sites, the agencies named in the lists plus the list authors, through PageSpeed Insights on mobile and took the field data from the Chrome UX Report.

Do the agencies pass Google’s own speed test?

Field data from real Chrome users (CrUX via PageSpeed Insights, mobile, 75th percentile). Green = passes, red = fails.

LCPINPCLS
seoquick.com.ua ★1,620 ms294 ms0.00
everything.design1,607 ms138 ms0.00
designstudiouiux.com1,710 ms141 ms0.00
musemind.agency1,739 ms120 ms0.00
magier.com1,839 ms150 ms0.00
ramotion.com2,044 ms107 ms0.00
duck.design2,200 ms120 ms0.00
lengreo.com2,225 ms129 ms0.00
wavespace.agency2,289 ms108 ms0.00
limeup.io2,489 ms132 ms0.01
metalab.com1,512 ms352 ms0.06
loungelizard.com1,877 ms374 ms0.00
blendb2b.com2,031 ms125 ms0.31
digitalsilk.com2,121 ms339 ms0.00
designity.com2,233 ms256 ms0.01
anml.com2,518 ms219 ms0.00
superside.com2,519 ms206 ms0.03
parallelhq.com2,534 ms179 ms0.00
webtonic.io2,596 ms153 ms0.01
seahawkmedia.com2,673 ms233 ms0.00
pentagram.com2,840 ms159 ms0.01
upqode.com2,885 ms127 ms0.09
ninjapromo.io2,948 ms341 ms0.00
contentbeta.com3,007 ms158 ms0.00
solveit.dev3,065 ms125 ms0.11
spinxdigital.com3,336 ms425 ms0.03
outerboxdesign.com3,401 ms139 ms0.00
hugeinc.com3,557 ms343 ms0.09
huemor.rocks3,910 ms192 ms0.00
whizzbridge.com3,994 ms108 ms0.00
thethunderclap.com4,525 ms202 ms0.00
instrument.com4,892 ms157 ms0.00
phenomenonstudio.com5,734 ms174 ms0.00
dd.nyc6,178 ms122 ms0.03

9 of 33 agency sites with field data pass all three Core Web Vitals.

Show the data
SiteLCPINPCLSpass
seoquick.com.ua16202940.00no
everything.design16071380.00yes
designstudiouiux.com17101410.00yes
musemind.agency17391200.00yes
magier.com18391500.00yes
ramotion.com20441070.00yes
duck.design22001200.00yes
lengreo.com22251290.00yes
wavespace.agency22891080.00yes
limeup.io24891320.01yes
metalab.com15123520.06no
loungelizard.com18773740.00no
blendb2b.com20311250.31no
digitalsilk.com21213390.00no
designity.com22332560.01no
anml.com25182190.00no
superside.com25192060.03no
parallelhq.com25341790.00no
webtonic.io25961530.01no
seahawkmedia.com26732330.00no
pentagram.com28401590.01no
upqode.com28851270.09no
ninjapromo.io29483410.00no
contentbeta.com30071580.00no
solveit.dev30651250.11no
spinxdigital.com33364250.03no
outerboxdesign.com34011390.00no
hugeinc.com35573430.09no
huemor.rocks39101920.00no
whizzbridge.com39941080.00no
thethunderclap.com45252020.00no
instrument.com48921570.00no
phenomenonstudio.com57341740.00no
dd.nyc61781220.03no
Source: Google PageSpeed Insights API, origin-level field data, 3 November 2026. 30 more agency sites have too little Chrome traffic for field data and are not shown.

The first surprise was how many sites have no field data at all. Google needs enough real Chrome visits to publish a 28-day record, and 30 of 63 agency sites don't reach it. That includes Bop Design, the agency named in 23 lists. Being on many lists and having a lot of visitors are two different things.

Of the 33 that do have data, 9 pass all three Core Web Vitals. The usual failure is LCP, the time until the main content appears: 19 of 33 are over 2.5 seconds, and the median is 2,534 ms, right on the line. INP, how fast the page reacts to a tap, fails on 11. Layout shift, CLS, almost never: only on 2.

Weight explains a lot of it. The median homepage weighs 3.1 MB. Three are heavier than 25 MB: Wavespace at 52 MB, ThunderClap at 42.5 MB and MasterRV at 28.9 MB. Those are video backgrounds and uncompressed showreels. They look great on a studio's MacBook and load over a phone connection like a software update.

What the agencies build on:

PlatformAgency sitesWhat it means for a B2B client
WordPress25 of 63Largest pool of developers, easy to hand over, needs discipline on plugins and hosting
Webflow
11
Marketing can edit without developers; limits on complex catalogues and integrations
Next.js
11
Fast and flexible, but every change goes through developers unless a CMS is attached
Astro4Static-first, very fast, still rare
HubSpot CMS3Tight CRM integration, platform lock-in
Gatsby, Craft, Nuxt, Statamic and custom9Depends on who will maintain it after launch

And AI crawlers. 5 of 62 agency sites answered our GPTBot or ClaudeBot request with 403 or 429 while Googlebot got the page: Huemor, Embark, UPQODE, Limeup (ClaudeBot) and Beacon Coders (GPTBot). Only one site, NinjaPromo, blocks an AI crawler in robots.txt, and that is CCBot. In the US sample this is a minor issue. In Ukraine I found half the market behind such a rule, which is a separate story for our Ukrainian readers.

For comparison, our own site with the same method: field LCP 1,620 ms, faster than 31 of the 33 agencies with data; CLS 0; all AI crawlers allowed; plain HTML, a Hugo static site behind Cloudflare. INP is 294 ms, which is over the line, and it is the next thing on our list to fix.

What a B2B website has to do that a B2C site doesn't

Most lists spend this section on «clear navigation» and «strong CTAs». That is true for any site. The B2B part is different, and the research on buyers explains why.

Buyers decide before they talk to you. In Gartner's survey of 632 B2B buyers, 61% said they prefer to buy without a sales rep at all. In the 6sense Buyer Experience Report 2025, based on more than 4,000 buyers, 94% of buying groups had ranked their preferred vendors before first contact, and the vendor that was the favourite before contact won 80% of deals. Your website is where that ranking happens.

The website and sales tell different stories. 69% of buyers in the Gartner survey said they saw inconsistencies between the company's website and what sellers told them. A B2B site has to be built from the same material the sales team uses, not from a separate «marketing» version of the product.

Buyers want prices. In TrustRadius' 2025 survey of 2,058 B2B tech buyers, 45% named pricing transparency as the No. 1 change they want from vendors. You don't need a full price list. A starting price, a range, or «what drives the price» is enough to pass the internal «can we even afford this» test.

From there, the practical list for a B2B site:

  • Pages for each person in the buying group. The engineer wants specs and a downloadable data sheet. Procurement wants terms, invoicing, VAT, delivery. The CFO wants price logic. The end user wants to see the product working.
  • Documents that can be forwarded. PDFs, CAD files, certificates, a one-page summary. B2B decisions are made in email threads you will never see.
  • A form that matches the deal. A request for quote with product, quantity and region fields beats a generic «contact us». Routed straight into the CRM, not into somebody's inbox.
  • Proof with names and numbers. Case studies with the client's industry, scale and result. Logos without numbers do less than they used to.
  • Content AI can read. Plain HTML, not a page assembled by JavaScript. ChatGPT, Claude and Perplexity don't run scripts when they fetch a page.

«It has to be served as clean HTML. We had a bad case where the site was built in JS and the content loaded afterwards. Don't do that.»

Nikolay Shmichkov, SEOquick Telegram channel, September 2026

This question didn't exist on agency checklists three years ago. Now it decides whether your company appears when a buyer asks an assistant «who makes industrial shelving in Texas» or «which B2B web design agency works with Webflow».

Two things break it. The first is the server: a firewall or hosting rule that answers AI crawlers with 403, while Googlebot gets the page. In our US sample this happened on 5 of 62 agency sites. The decision usually sits in a CDN or hosting panel that neither the designer nor the marketer looks at.

The second is the build. A site where the text arrives after JavaScript runs looks complete in a browser and nearly empty to a crawler that doesn't execute scripts. On two of the ten agencies above, ANML and Baunfire, the homepage HTML has fewer than 300 words. That isn't broken, it's a design choice, but it is a choice you should make deliberately for your own site.

«We are not against vibe coding, we build our own tools that way. But between "the site is ready" and "the site can be seen" there is work that AI doesn't do by default.»

Nikolay Shmichkov, announcing our webinar on SEO for vibe-coded sites

Ask the agency to show you what GPTBot receives from one of their launched client sites. It takes them two minutes with curl.

Where SEOquick fits

SEOquick website development page, 3 November 2026
SEOquick website development page, 3 November 2026
HQ
Odesa, Ukraine
Lists naming it
Not in the lists
Price
From $4k / $8k, own page
Own site
LCP 1.6 s

We are a web development and SEO studio from Odesa, Ukraine, working with clients in the US, Canada, the EU and Ukraine. I'm putting us here rather than at the top of the list for the reason in the first section of this article.

What we do differently from most of the ten above: we build the site and the search work around it as one project. The structure comes from the demand our clients' buyers actually show in Google, the content comes out in clean HTML, and AI crawlers are let in from day one.

Our prices are published on our website development page. A service site starts at $4,000, a corporate portal at $8,000, an online store at $12,000, and each extra language adds $400. We price by team time: $2,000 a month for most projects. If you need a large team on a big B2B rollout, we put one together; we have run projects with US-level retainers and the team size that comes with them.

Some of the work:

  • DanEri Yachts, a cruise booking platform. We moved it off WordPress and WooCommerce to a static build in three languages. The homepage went from 5.2 MB of HTML to about 0.3 MB, and non-brand clicks grew 91% year on year after launch. Case study.
  • A crypto rates and forecasts platform on Next.js: 44 language versions and 57,070 hreflang links with zero errors in our audit.
  • A suspended-ceiling manufacturer: a 17-page B2B redesign with structured data and forms going straight into the CRM, around $3,000.
  • B2B SEO for manufacturers in the US, including ponomasteel.com, a steel shelving and worktop maker. More in our B2B SEO service.

Comparing agencies for a B2B website?

Start with a free audit of your current site. It shows the same things this article measured: speed, what crawlers and AI bots see, what is missing for B2B buyers. Or book 30 minutes with me and bring the quotes you already have.

Audit my siteBook a call

Questions to ask before you sign

  1. Show me a launched B2B site and its numbers. Leads or demo requests per month before and after, not only traffic.
  2. What were LCP and INP on that site three months after launch? A good agency knows; a great one shows the Search Console report.
  3. What does GPTBot see on that site? Ask for a curl request with the GPTBot user agent.
  4. Who writes the content? Most B2B projects stall waiting for copy. Find out whether it's in the price.
  5. Which CMS, and can my team publish without you? Get a demo of the editor, not a screenshot.
  6. How do you migrate the old site? Redirect map, URL list, a plan for the first 30 days after launch.
  7. What is in the price and what is billed as hours? Integrations, extra languages and revisions are where the budget usually grows.
  8. Who works on our project? The people from the pitch or a team you haven't met.

FAQ

How much does a B2B website cost from a US agency?

Agencies that publish prices start at $15,000–25,000, and typical projects run $25,000–100,000. Bop Design says most of its B2B sites cost $25,000–75,000, Huemor $50,000–100,000. Studios outside the US start lower; ours starts at $8,000 for a corporate portal.

How long does a B2B website redesign take?

Three to five months is normal: 16–20 weeks at Bop Design, 12–16 at Huemor. Simple service sites take two months. Anything shorter usually means someone else is writing the content.

Should a B2B website be on WordPress, Webflow or Next.js?

Pick by who will edit it after launch. WordPress has the most developers and plugins. Webflow lets marketing publish on its own, but large catalogues and complex integrations get awkward. Next.js is fast and flexible, but without a headless CMS every change goes through developers. The platform matters less than plain HTML output and a fast server; all three can pass Core Web Vitals or fail them.

How we did this

SERP: Google US, desktop, query «b2b web design agency», top 100, SE Ranking, 3 November 2026. A page counted as a list if it ranks agencies; duplicate pages from one publisher were counted once, which left 38 lists. Publisher type and location come from the publisher's own site.

Agency sites: 63 domains, the agencies named in at least three lists plus every list author. Speed from the PageSpeed Insights API, mobile strategy, origin-level Chrome UX Report field data at the 75th percentile; «pass» means LCP ≤ 2,500 ms, INP ≤ 200 ms and CLS ≤ 0.1 together. Platform from the homepage HTML. AI crawler access: the same homepage request with a browser user agent, Googlebot, GPTBot, ClaudeBot and PerplexityBot, from a cloud server.

Prices: from the agency's own pages where published, otherwise as quoted in the lists, with the source shown in the chart. Everything was checked on 3–4 November 2026. Sites change; if your agency's numbers look different today, that's a good thing to ask them about.

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