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New ad channel · ChatGPT Ads

Advertising inside ChatGPT — while the choice is still open

People ask ChatGPT what to buy, who to hire, and why one offer beats another. Your ad appears right under the answer, while the decision is still open. We handle the launch, the analytics, and the optimisation — against leads, not clicks.

Talk about a launch → Can we launch it for you
4.6/5· 60+ Google reviews Google Partner · Meta Business Partner · since 2008
Example placement
Which garden fence lasts 15 years without repainting?

If you would rather skip the yearly upkeep, look at three options: polymer-coated corrugated panels, metal picket fencing, and welded 3D mesh.

Sponsored
Nordfence Metal picket fencing, 15-year warranty

Survey and installation in 3 days. Get a price online.

The ad sits apart from the answer and is always labelled as advertising. The brand is fictional.
1B+
weekly ChatGPT users
40+
countries where ads already sell
80%+
of ad traffic are new customers
$3–5
starting cost-per-click OpenAI recommends

Brands that work with us

Belsta
English Prime
Intimka
Lectus
Poprey
ЦИС
Uteho
Biovit
What this channel is

Not keywords — the meaning of the conversation

In Google Ads you buy a query. In ChatGPT there is no query — there is a conversation. People describe the problem in their own words, follow up, compare. The system picks an ad from the context of that conversation, the user's intent, and the ad copy itself.

Advertisers do not supply a phrase list. They supply context hints — the topics an ad belongs next to. There is no exact keyword match, so the familiar logic of negatives and match types does not apply. What does apply is understanding how your customer talks before buying.

Ads do not influence what ChatGPT answers, and they only run in conversations deemed brand-safe. Plus, Pro, and Business subscribers never see them, and neither do users under 18.

We already run Google Ads

How ChatGPT Ads differs from the paid search you know

This does not replace Google Ads. It is a second door into the same demand — for people who search with a question instead of a search box.

Google Ads (search)
ChatGPT Ads
What triggers the ad
A keyword and its match type
The conversation context and user intent
Where the ad sits
Above and below the organic results
Under the ChatGPT answer, labelled as advertising
Pricing model
CPC, CPA, tROAS, and other bid strategies
CPC or CPM, second-price auction weighted by relevance
Structure
Campaign → ad group → ad
Campaign → ad group with context hints → ad
Reporting
Deep, with conversions and attribution
Impressions, clicks, CTR, CPC/CPM, spend, conversions — still in beta
Competition for placement
High; bids have climbed for years
Young channel: Ads Manager only opened in May 2026
What the work covers

End-to-end launch: from eligibility check to payback

Eligibility check

We check where you sell and where ads already run. If your market is not supported, you hear it before you pay us anything.

Account and verification

We open the ad account, pass business verification, and set up billing. Country, currency, and time zone cannot be changed later, so we get them right the first time.

Conversation map

We collect the words your customers use to describe the problem before buying, and build ad groups and context hints from them.

Ads and landing pages

We write headlines and descriptions, choose the imagery, and make sure the page answers the question that was actually asked.

Analytics before the first impression

UTM tagging, GA4 key events, leads pushed into your CRM. Without that, this channel cannot be compared with Google Ads.

Optimisation and scale

We move bids, switch off weak hints and ads, and roll the winning combinations into new markets as they open.

OpenAI data · 31.08.2026

Why to start now rather than next year

The platform is growing faster than competitors are arriving on it. Early advertisers learn on cheap traffic while everyone else waits.

$1B
ad revenue run-rate in under 200 days
10,000+
advertisers, from major retailers to small businesses
3×
ROAS in 28 days for one e-commerce advertiser
80%+
of ad traffic are new customers
Process

How we launch: a pilot in two to three weeks

01

Review and forecast

Markets, niche, placement policy, test budget. We decide together whether launching makes sense at all.

02

Account and analytics

Sign-up, verification, billing, team access, UTMs, and key events.

03

Pilot campaign

Two or three ad groups on the warmest conversation scenarios, starting at the bid OpenAI recommends.

04

Results and scale

We compare cost per lead with Google Ads, scale what pays back, and switch off the rest.

Who it suits

When ChatGPT Ads will work, and when it is still too early

Ads are not sold in every country. As of 1 October 2026 Ukraine is not on the list, so a business selling only to the Ukrainian market cannot open this channel yet.

You sell in the EU, US, or UK

The main ChatGPT Ads markets are already live, Poland, Germany, and the Baltics among them.

Your product is chosen by comparison

Hardware, services, B2B, SaaS, education — anything people ask for advice about first.

Google Ads has hit a ceiling

Bids keep rising, volume does not. You need a new source of demand measured the same way.

Not a fit yet

Businesses selling only inside Ukraine, and verticals restricted by OpenAI's placement policy. We will tell you when the market opens.

Alena Polyukhovich, SEOquick
Who runs this

Alena Polyukhovich

Paid search and paid social · SEOquick

In advertising since 2014. She runs Google Ads and Meta Ads for SEOquick clients and hosts the studio's videos and podcasts on Performance Max and ad-account metrics. ChatGPT Ads is now hers too: launch, bids, reporting.

  • Analytics first, budget second — no impression runs without UTMs and key events
  • A pilot at a clear price, not a blind annual contract
  • A report that compares ChatGPT Ads and Google Ads on cost per lead
Book a review → Articles by Alena
Our PPC team's case studies

Advertising this team already makes pay off

ChatGPT Ads are launched by the same team that runs Google Ads and Meta Ads. The numbers come from published case studies.

+82%
ROAS for a jewellery store over a year
Read the case →
−31%
cost per lead in multi-region campaigns
Read the case →
200+
leads over one winter for an off-grid power supplier
Read the case →
$7.21
cost per lead in the VIP segment of a premium aesthetic clinic
Read the case →
Why clients trust us

Numbers, partnerships, and reviews you can verify

18 years in digital, Google and Meta partner status, and client reviews that open on Google.

18
years in digital, since 2008
500+
projects and clients
11
countries our clients work in
4.6/5
Google rating, 60+ reviews
Google Partner Google Partner Meta Business Partner Meta Business Partner Apple Search Ads Partner Apple Search Ads

Client reviews on Google

All reviews on Google →
★★★★★

«Хотим выразить огромную благодарность команде SEOquick за профессионализм и детальный анализ нашей ниши. Если вы ищете надёжного партнёра в сфере контекстной рекламы, который работает на результат, смело рекомендуем SEOquick.»

PLECHIKIplechiki-opt.com.ua
Read on Google →
★★★★★

«Очень качественно оказывают услуги, помогли решить вопрос с таргетингом на Facebook. Рекомендую SEOquick.»

Дмитрий Ожинаcloub.com.ua
Read on Google →
★★★★★

«Мы сотрудничаем с SEOquick уже 7 лет. Стратегическое видение, техническая экспертиза и фокус на результате помогают нам повышать эффективность.»

Денис Нечипуренкоadstars.agency
Read on Google →
Paid plus organic

The paid slot under the answer, the free one inside it

An ad puts you under the ChatGPT answer. Inside the answer, though, the model names the brands it trusts — and those mentions are not for sale. They are earned with content, reviews, and presence on the sources the model cites.

SEOquick runs both halves: the ads and the GEO work that gets you into AI answers. When the brand is in the answer and under it, the customer sees you twice in one minute.

SEO and GEO services →
Next

Related services

Channels that work alongside ChatGPT Ads.

All services →

Performance marketing

Google Ads, Performance Max, and remarketing.

Learn more →

SEO services

Organic in Google and visibility in AI answers.

Learn more →

SEO for English-speaking markets

For companies expanding into the EU and the US.

Learn more →
FAQ

Questions before you launch

Can I run ChatGPT ads from Ukraine?

Not yet: as of 1 October 2026 Ukraine is not among the supported countries. You can create an account, but it will not serve ads until OpenAI opens the market. If your company is registered and selling in the EU, the US, or another supported country, you can launch today.

What does a click cost in ChatGPT Ads?

Price comes from a second-price auction weighted by ad relevance. For cost-per-click, OpenAI recommends starting between $3 and $5. There is also CPM buying when the goal is reach.

Who sees the ads?

Users on the free ChatGPT tier and on ad-supported plans in supported countries. Plus, Pro, and Business subscribers do not see ads, and neither do users under 18.

Do ads change what ChatGPT answers?

No. The ad is shown separately from the answer and labelled as advertising. A mention inside the answer cannot be bought — that takes GEO work.

Should we pause Google Ads?

No. They are two doors into the same demand. We measure both in one place and move budget to whichever brings the cheaper lead.

What reporting do we get?

Impressions, clicks, CTR, CPC and CPM, spend and conversions from Ads Manager, plus leads and sales from GA4 and your CRM. The comparison against Google Ads is on cost per lead.

What do you need from us to start?

Company details for verification, your logo, site access for tagging, and a card to pay for media. We handle the rest.

ChatGPT Ads pilot

Let's find out whether this channel is open to you

Tell us where you sell and what Google Ads brings in today. In one call we will say whether ads are available in your countries and what a test budget looks like.

Book a call → See case studies