CTR by Position Calculator
Estimate how many clicks each Google position brings and how much traffic you gain if your keywords move into the TOP-3. AI Overview aware.
Data
Connect Search Console or upload an export from SE Ranking, Serpstat or Ahrefs — we pick up keywords, positions and volume ourselves.
Sign in with Google, as in our website audit: read-only access, you come right back here.
Which column is which
We guessed the columns from the headers — check and fix if needed.
Guide
How I forecast
Clients keep asking: “What do we get if we move from #8 to #3?” The answer is the CTR curve. Position one takes about 28% of organic clicks, position ten under 2%. Moving from 8 to 3 means almost four times the traffic from the same keyword.
Where the numbers come from
It is the average Google organic CTR curve — the same one our website audit uses for CTR losses. When the results show an AI Overview, top positions lose roughly a third of their clicks — tick the box and the calculator accounts for it.
It is an estimate, not a promise: real CTR depends on your snippet, brand and ads. Check it against Search Console, where you see the actual click-through rate.
Want those clicks for real?
SEOquick moves pages from positions 4–20 into the TOP-3: content, internal links and quality backlinks.
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