The budget is spent — where, nobody can say
Most accounts we inherit are running, and nobody can explain them. There are clicks, there are leads, but which of them turned into sales and which campaign delivered them is a mystery to the agency and to Google alike.
We start with measurement, not creatives: which conversions are counted, what comes back from the CRM, where Google is optimising towards noise. Once that is fixed, automated bidding starts working for your margin instead of for cheap clicks.








