5 Services for Collecting Instagram Statistics: Choosing the Perfect One
What is Instagram statistics and why do you need it? A review of the 5 best services for collecting Instagram statistics.
It seems that Instagram is now obsessed with numbers, and that's not surprising – the colossal growth of the audience and its “maturing” (the increase in the number of adults among users) make it possible to earn huge money using only your charisma and a mobile phone.
Everyone measures up by reach, the number of subscribers, likes (which soon won't exist anymore – but that's a completely different story :)).
Bloggers brag to each other about their profile analytics in order to attract more paying ad campaigns, etc.
And even if you're a complete humanities person but want to grow on Instagram, the numbers will very soon take hold of you too.
You can have no doubts about that.
What's behind all this mathematical mania?
That's right – STATISTICS.
What, again? Traffic dropped and no sales? Then SEOquick will help you get it all back
We'll bring organic SEO traffic to your site from the Google and Bing search engines.
We'll carry out internal optimization and SEO promotion work. We'll improve your reputation and content. We'll do an audit and build up your link mass.
No black magic – only white-hat SEO methods!
And I'm not talking about discipline, but about real data collected from your Instagram profile.
A few interesting facts about Instagram statistics (before we start analyzing it in detail):
By the way, if we talk about global statistics on Instagram, you can see a trend toward the popularization of this social network among different age categories.
This plays into the hands of absolutely all Insta users – you no longer have to orient yourself only toward young girls dreaming of #luxurylife.
Now this social network is also for elderly gardening and fishing enthusiasts, and for young moms – for absolutely everyone.
What does Instagram statistics show and why do you need it?
An Instagram business profile without statistics is a car without wheels.
And a profile without analysis of those very statistics is like a car without a driver.
It seems there's a means of transport, but it won't move from the spot.
The success of any endeavor lies in growing indicators of activity and effectiveness.
And it's precisely statistics that provide this data.
With Instagram statistics, everything is fairly simple – the app will show you all the numbers needed to analyze your profile.
The only thing required of you to use this data effectively is to draw the right conclusions.
What does Instagram statistics show?
I suggest we first delve into the statistics of the official app.
First, it's already available to all business profiles, and second, to get it, you don't need to install unverified apps with heavy functionality.
So, let's start with the easiest thing – where to find these statistics?
- We go into our business profile.
- We tap on the three bars at the top (or swipe right – whichever is more convenient).
- “Insights”.
As we can see, all the statistics are divided into three large blocks: “Content”, “Activity”, “Audience”.
Let's go through each block in more detail.
1. The “Content” tab
This block contains all the statistical information about published posts and stories.
As for the analytics of Insta stories, they shouldn't be underestimated.
After all, lately the popularity of disappearing publications keeps growing and growing.
We can see which posts were the most popular over 7 days / 30 days / 3 months / 6 months / 1 year / 2 years.
The evaluation criteria are as follows: “Engagement”, “Calls”, “Website Clicks”, “Comments”, “Likes”, “Reach”, “Followers”, “Impressions”, “Get Directions”, “Profile Visits”, “Shares”, “Saved”, “Emails”, “SMS”.
An explanation of each criterion:
- Engagement
The number of interactions with your post – likes+comments+saves.
You can't just increase reach without tricks.
Content alone won't just work on its own.
But you can “fool” Instagram's algorithms a little.
Alena Polyukhovych gathered 15 working methods for increasing engagement that don't cost a penny!
Anatoliy Ulitovsky also added that without commenting, engagement drops manyfold.
Every comment needs to be answered.
And users should be prompted to leave comments.
- Calls
How many times, when moving from this post to your profile, visitors tapped the active “Call” button (available only if you have a phone number listed in your contact options).
- Website Clicks
How many times, when moving from this post to your profile, visitors followed the active link.
- Comments
Everything is clear here – how many comments your post gathered (the author's comments count too).
- Likes
The likes everyone loves.
- Reach
The number of unique accounts that viewed your post.
This metric is very vague and unclear, since Instagram judges uniqueness by its own algorithms known to no one.
- Followers
How many people followed you after going to your profile from this post.
- Impressions
How many people your post was shown to (impressions are counted in the feed, in search by hashtags, geotags, and in the “Explore” section).
- Get Directions
How many people, moving from this post to your profile, looked at directions to the address linked to the business profile.
- Profile Visits
How many people went to your profile from this post.
- Shares
How many times people forwarded this post in a private message and reshared it to stories.
- Saved
The number of saves of the post (it can decrease over time – for example, the post lost its relevance and a person removed it from saved).
- Emails
How many times people clicked on your e-mail while going to your profile from this post (only if this type of contact is connected to the business profile).
- SMS
How many times people clicked the active “Send SMS” button while moving from a post to your profile (don't confuse an SMS message with an email message).
Now about Insta stories statistics
It's located in the same place, just slightly below the post statistics.
The beauty of a business profile and Insta stories statistics is that all stories can be saved to your phone (for example, if you posted something but forgot to save it or ran out of memory, you can always go back and find the needed photo or video).
The main difference of Insta stories statistics is, of course, the period over which you can view it.
This isn't surprising – each story is available in the profile for only 24 hours (unless it's a “permanent” story that's stored on the page until you delete it).
Therefore, based on the above, story statistics are available over 24 hours / 7 days / 14 days.
As for the criteria by which you can view the most popular stories, they're almost the same as for posts:
- Forward
How many times users “swiped right” and left your stories (don't confuse this with moving to the next story).
- Calls
How many times people tapped the active “Call” button.
- Exits
How many times people closed your stories.
- Website Clicks
- Link Clicks
How many times people followed the active link to the user you tagged.
- Back
Moves to the previous story.
- Replies
The same as comments to posts :)
- Reach
- Followers
- Impressions
- Get Directions
- Profile Visits
- Shares
- Next Story
Moves to your next story.
- Emails
- SMS
2. The “Activity” tab
This block contains information about the number of visitors to your page over the week.
If you tap on the infographic, the exact number of visitors for each day will appear.
The “Explore” infographic shows the number of unique users who viewed your page (unique from Instagram's point of view) and the number of impressions of your page over the week.
3. The “Audience” tab
Here everything is simple and clear.
You can view your target audience, namely – where your followers are from, in which age range you're most popular, who there are more of – men or women in your profile, and during which hours your followers are most active.
These are the main indicators that Instagram statistics provide.
It would seem that everything is simple, clear, and not really needed, but it's a big mistake – ignoring page statistics when building a promotion strategy and planning content.
Knowing your target audience, your followers' interests, and the best time for posting (that is, everything that statistics gives us), you can significantly save on promotion (for example, by setting up the most effective targeting) and speed up the process of popularizing the page.
If your phone's small display doesn't allow you to work comfortably on Instagram, try using Instagram for computer.
Do you want to receive free traffic?
Are you interested in promoting your site?
Fill out the form below and I'll personally contact you, and we'll discuss a plan to promote your business!
What does the right Instagram statistics look like?
Everyone wants higher reach, the arrival of followers, and popularity.
But few people analyze their successes.
It's precisely the improvement of statistical indicators on Instagram that's the indicator of how successful the chosen promotion strategy is.
Or, accordingly, how much of a failure it is.
How to understand whether your statistics are good – read below.
I very often hear from beginner bloggers, coaches, psychologists, and business owners who are just starting to grow on Instagram that they've already tried everything possible – they bought ads from million-follower bloggers, tried to set up targeting, and hired an SMM manager, but the number of followers isn't growing and the statistics aren't changing.
“We can't achieve the right statistics” – the most common problem.
Folks, here's a sensation, a premiere, call it whatever you want – THE RIGHT INSTAGRAM STATISTICS DON'T EXIST!!!
Let me explain why:
- Every profile has different starting positions – number of followers, level of engagement, number of posts, the strength of the personal brand, etc.
- We can't compare a million-follower account (for example, the world-famous brand Coco Chanel) with a local account whose target audience is within 100 kilometers (the clothing store “Krasunya” in a small town in the Zhytomyr region). The main difference between these two stores is the different strength of the personal brand. In the first case – a company with a world name, a hundred years of history, thousands of fans and admirers, replicated and known in every corner of the planet, and in the second – a company known only to those who live in the town where its office is located (if it has one at all).
- The right statistics in each case is steadily growing and developing statistics by the principle of “better than yesterday”. If your account's impressions last week equaled 4 thousand, and this week grew to 5 thousand, then the statistics are already right and great.
- People often confuse statistics with the so-called ER – the engagement rate. That one can be measured, and it's exactly the thing that can be right and wrong, bad or good. The simplest formula for measuring the engagement rate is this:
ER=(likes+comments+saves)/number of followers*100
And if we talk about engagement, there are unofficially accepted norms and standards.
If you have:
We've figured out the right statistics on Instagram – if the indicators have grown at least a little, you're heading in the right direction.
If you analyze your Instagram statistics correctly and develop your page, you can earn very good money.
Recommended reading:
Services for collecting Instagram statistics
There are many services for collecting analytics from Instagram pages – both your own and others'.
They all differ in design, cost of use, and some – in functionality.
We tested the 5 most well-known and popular ones.
All that's left for you is to find the option that's best for you.
Not everyone likes the statistics built into Instagram.
Some complain about the data being unreliable, some about the long-since-tired design, some find the data insufficient, and some simply want something fresh.
If you too don't like the statistics from the official Instagram app and your soul demands something more detailed, then millions of free (and paid) services for collecting statistics were created precisely for you.
We'd like to hope that paid services will have broader functionality than the built-in Instagram statistics, but whether that's the case – we'll check.
Let's look at the most popular ones.
- Minter.io
- Language: English.
- Trial period: 14 days.
- Cost after the trial period: $9-39/month depending on functionality.
After a simple registration, you need to connect to Facebook and choose the business profile you want to analyze.
The program automatically starts collecting data and asks you to wait a bit; the report arrives by email literally within 2-3 minutes.
For analysis, I specifically chose one of the profiles I run rarely and don't promote – for the purity of the experiment, so to speak.
The report that was sent by email:
In this infographic we see that the service allowed us to learn the total number of followers, changes in their number, the maximum change in the number of followers per day, and the average change per week.
By the way, for some reason the service didn't calculate the last indicator, although it should have produced a figure around 1-2.
The next thing the service analyzed is the gender of the followers and their age.
Which isn't new and can quite easily be found out without leaving Instagram.
The next indicators are the followers' countries and cities.
And the only useful infographic, in my opinion, is the extensive table of follower activity.
Brightly, colorfully, and clearly shows at what time and on what day of the week followers are most active.
The data is presented more conveniently and there's more of it than Instagram provides (regarding its truthfulness I can't say anything).
Conclusion: the service isn't bad, but rather pointless.
In the free (first 14 days) and cheapest version of the service, you're given the data that can be obtained in Instagram itself without registering on third-party sites.
The follower activity infographic is detailed and useful, but whether the game is worth the candle (or more precisely $9) is up to you to decide.
- FeedSpy
- Language: Ukrainian/Russian.
- Trial period: 5 analytics downloads.
- Cost after the trial period: $5.
One of the pluses (or more precisely – the only plus) of this service is that you can analyze absolutely any profile – both your own and someone else's.
Here's what the analytics of my profile over a week looks like:
As you can see, the data differs from what's available in Instagram itself.
The most important indicator that this service calculates is ER.
Not bad, but not informative.
Conclusion: the service is ideal for analyzing competitors and when searching for bloggers for advertising, but is completely unsuitable for analyzing your own page for the purpose of promoting it.
- SmartMetrics
- Language: English.
- Trial period: 14 days.
- Cost after the trial period: $9-39 depending on the number of accounts.
The service's workflow is very similar to minter.io – you need to log in to Facebook and connect the business page linked to Instagram.
In my opinion, this isn't very convenient, because from a security standpoint it's better to log straight into your Instagram rather than also give access to Facebook.
This service is designed both for analytics of your own page and for analytics of competitors (after logging into your Facebook, you can enter the nickname of any Instagram user in the search bar).
They promise to send the statistics report by email, but without waiting for the letter, after 10 minutes I went to the site and found the report there :)
In the first infographic, the data is very similar to what's presented in the already-tested services – the number of followers, the maximum arrival of followers per week.
In the next infographic you can see the daily number of page visits over a month.
This is convenient and visual – you can immediately conclude when followers are most active.
In the third infographic there's nothing new – the gender and age of followers as a percentage.
Conclusion: overall a useful and convenient service – it has all the necessary data and everything is presented very clearly and understandably.
But despite these pluses, the main minus is the lack of uniqueness.
Everything is just like in all the services and in the official Instagram analytics.
P.S. I wanted to try competitor analytics, but the service clearly has some bug: when you enter a competitor's account, the service automatically throws you to the registration confirmation page. I tried many times and nothing helps (perhaps the bug only applies to the free version, but that's not certain).
- Picaton
An interesting service, I heard a lot about it and wanted to test it back last year, but after registration absolutely nothing happens – the home page just hangs and none of the active buttons work:
I wrote to the support service, but I still haven't received a response.
Conclusion: don't waste your time on a non-working service, however promoted and well-known it may be, I've already done everything for you.
- EpicDetect
- Language: Ukrainian/Russian.
- Trial period: none.
- Cost after the trial period: $1/account.
The service is under development – the database has only 316 thousand accounts, but those that are entered are analyzed in detail and thoroughly (and even slightly better than in other services).
An analysis of an account using the example of a popular Ukrainian singer:
You'll agree, no service has yet presented an analysis of followers by interests, although this is one of the key characteristics of a target audience.
Otherwise – all the same data that the other statistics services have.
Conclusion: the service isn't suitable for analyzing your own account, but for analyzing competitors (provided they're entered into the database) it can be decent if you need to find out exactly the interests of the followers.
And for maximum effectiveness, an Instagram blog needs to be beautifully designed.
Read the secrets of proper Instagram design on our blog.
Conclusions
There are many services for measuring analytics and collecting statistics on Instagram – paid, free, with heavy and light functionality, in all the languages of the world, but none of them has so far been able to surpass the classic built-in Instagram analytics.
And there are several reasons for this:
- Instagram (just like its older brother – Facebook) collects all the analytics – from the viewing time of each post to an analysis of your interests based on the posts you like.
- All third-party analytics services rely on the built-in Instagram analytics – they collect the data in the app and present it in the form of infographics.
- No service except the built-in Instagram statistics provides Insta stories statistics (and right now it's precisely stories that are more important than posts and play a crucial role in promotion).
- In my opinion, the only logical reason to connect third-party analytics services is to collect analytics from several of your own accounts at once (for example, the account of a women's bag store, the account of a women's shoe store, and the account of a men's shoe store) – the services will organize the analytics and make it more visual, which in the future will allow you to build a content plan and construct an overall promotion strategy based on the strengths and weaknesses of each of the accounts.
Recommended articles on the topic
Link Building in Simple Words: Where to Get Permanent Links and How to Promote a Site with Links in 2026
Link building in simple words from a practitioner since 2008: how permanent links differ from rented links, why the black-hat SEO era is over, white-hat methods with examples, internal linking, AI-assisted link building, and sources.
Read →Google Ads Keywords in 2026: Research, Match Types, Negative Keywords
How Google Ads keywords actually work in 2026: real match type behavior, keyword research, campaign structure, negative keywords and PMax.
Read →Performance Max for an Online Store: A Setup and Optimization Case Study
How to set up Performance Max for an online store: a case study with ROAS growth from 2.8 to 5.1, the Merchant Center feed, asset groups, budget and optimization.
Read →Want to apply this to your site?
We will review the current situation, find the first growth levers, and suggest a practical working format.