Here demand is not captured — it is created
On Google, someone is already looking for your product. In the Instagram feed they are scrolling Reels and not thinking about buying at all. In Meta the bid does not decide the outcome — precision does: who sees it, with what message, in what format.
That is why we never run one campaign for everybody. We split the audience into segments, write a message and a creative for each, and after two or three weeks of testing keep only what delivers leads at a sensible price.
