Paid ads bring leads quickly, test demand and scale sales while SEO gains momentum. We build the full loop, from account structure to real payback: which campaign brought the lead, what it cost and whether it became a sale.
If conversions are counted twice, or a tap on a phone number is recorded as a call, automated bidding learns from junk. That is why the work starts with tracking, not with new ads.
Our data
How much the accounts we manage spend on ads
25
accounts with spend in our manager account
~$375
median monthly ad spend
4 weeks
to the first report with cost per lead or ROAS
Agencies like to show their biggest account. We show all of them: average monthly Google Ads spend for every account with spend in our manager account, July to September 2026.
How much the accounts in our manager account spend on ads
Average monthly Google Ads spend, July–September 2026, the 25 accounts with any spend. Non-hryvnia accounts converted to US dollars.
5
2
7
5
3
3
About $430 a month: the floor we recommend
under $120$120–240$240–430$430–1,200$1,200–2,400$2,400+
a month
Source: Google Ads API, SEOquick manager account, July 1–September 30, 2026, pulled October 19, 2026. Client names withheld; accounts run under NDA are billed separately.
Most of our clients are small and mid-size businesses, and the median account spends about $375 a month. That is why the first month goes on tracking: on a modest budget every miscounted conversion is expensive, and automated bidding needs clean data to learn from.
Google Ads, Meta Ads and ChatGPT Ads each have their own page with plans and case studies: Google Ads, Meta Ads and ChatGPT Ads. What PPC management costs across the market is in our PPC pricing study.
What we do
Four things that decide your cost per lead
Conversion tracking and CRM
We start with what counts as a conversion. Double counting, or a tap on a phone number recorded as a call, and automated bidding learns from junk.
Campaign and budget structure
We separate brand from generic queries, Search from Performance Max, regions from languages. That shows what pays back and what hides behind brand traffic.
Landing pages and offer
We check that the page answers the same query as the ad: price, timing, a form above the fold. Otherwise you pay for clicks that never become leads.
Remarketing and scaling
We measure separately whom remarketing actually brought back, and add budget only where the cost per lead or ROAS is clear.
From our portfolio
Results of our PPC projects
Figures from published case studies. Each one can be opened and checked.
Full plans, scope and case studies are on each channel's page. ChatGPT Ads is a new channel where the ad appears under the assistant's answer. Google Ads management
Best fit
When to switch paid ads on
You need leads now
Search campaigns bring the first leads within days of launch; a stable cost per lead shows after 4–6 weeks.
SEO is still gaining momentum
Ads capture demand while organic grows in 3–6 month cycles.
You want to test a product, region, or offer
An ad test shows whether demand exists and what a lead costs before big investments in content and development.
Campaigns run, but the numbers do not add up
Usually the cause is tracking and structure, not bids. That is why we start with an account audit, not new ads.
The first 30 days
How the launch runs
01
Audit and tracking
Week 1. We review the account, conversions, GA4, and CRM, and fix tracking before touching any campaign.
02
Structure and keywords
Week 2. New campaign structure, keywords and negatives, a product feed for stores, ad copy.
03
Launch and learning
Week 3. Budget moves to the new campaigns without a dip in leads while bidding strategies learn.
04
First report
Week 4. Cost per lead or ROAS for every campaign, and a plan for month two.
Proof
Results you can verify
We show real projects, not promises: how visibility, traffic, leads, and client trust changed after structured work with SEOquick.
“We want to say a huge thank you to the SEOquick team for their professionalism and a detailed analysis of our niche. If you are looking for a reliable PPC partner that works for results, we wholeheartedly recommend SEOquick.”Translated from Russian
“We came to SEOquick for help with setting up, promoting and auditing our website. The site was completely raw: the team made it presentable, got it working properly and set up Google Ads wisely. Two months in we saw the first results, and by months four and five we had steady growth in enquiries from the site and ads. We are now in our ninth month of continuous cooperation.”Translated from Russian
“A huge thank you to Nikolay personally and to the whole team for being so responsive. They set everything up, taught us everything, and we stay in touch even after our engagement ended.”Translated from Russian
“I got an hour-long hands-on session from Nikolay on keyword optimisation in Google Ads. I was struck by his sincere wish to help me rather than just get through the topic in an hour. Again and again I came back to a point I didn't understand, and Nikolay answered patiently and calmly until I was sure I'd got it.”Translated from Ukrainian
“A company of true professionals! They always explain things clearly and help with both SEO and PPC. Most importantly, they do their job very well and conscientiously warn you about possible nuances in advance.”Translated from Russian
Your project is led by practitioners, not layers of account managers
SEOquick keeps strategy close to the people doing the work: Nikolay leads SEO growth and quality control, while Alena runs paid search and paid social. You see the reasoning, not just a task list.
CEO SEOquick · SEO Strategy
Nikolay Shmichkov
18 years in digital, 500+ articles, 6 podcasts, and regular online SEO/GEO sessions. He leads strategy, priorities, and final quality control.
PPC · Google Ads & Meta Ads
Alena Polyukhovich
In advertising since 2014. Runs Google Ads, Performance Max, and paid social, renews Google certifications every year, and hosts the studio's videos and podcasts.
If people already search for your product on Google, start with Search campaigns. If you need to reach people who do not know about it yet, start with Meta Ads. ChatGPT advertising is a new channel that we add once the core channels are working. On the review call we will tell you what fits.
How much does management cost?
Google Ads from $450 a month, Meta Ads from $600 a month. The price depends on account complexity, not a percentage of spend, so you do not pay the agency more as you scale.
Is ad spend included?
No. The fee covers our work. You pay ad spend directly to the ad platform from your own account.
What budget do we need to start?
It depends on the niche and region. On the first call we use real cost-per-click data for your market to estimate how much the bidding strategies need to learn.
Can one team run both Google and Meta?
Yes, one team runs both platforms here. Budget moves between channels based on shared CRM data, not on two contractors’ separate reports.
What if the ads do not pay off?
Nobody who has not seen your tracking and unit economics can guarantee payback. After 4–6 weeks the cost per lead is visible for every campaign; if the numbers do not work, we say so plainly and propose what to change — or to stop.
Free ad account review
We will show you where the ad budget goes
In 45 minutes an expert looks at conversion tracking, campaign structure and landing pages and names what to fix first.
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