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SEOquick articles and materials

SEO Agency Contract: What It Must Include

Nikolay Shmichkov 03.10.2026
SEO Agency Contract: What It Must Include

We checked 22 Ukrainian agencies: only two publish an SEO contract, and neither of them is a Ukrainian legal entity. We break down 21 court cases, nine ways clients get misled and what can actually be guaranteed.

Read 33 min

Website development cost in 2026 and what drives it

Igor Sakun 01.10.2026
Website development cost in 2026 and what drives it

A landing page from $176 to $2,000, an online store from $335 to $6,700 — measured across 17 Ukrainian price lists. What website development cost is made of, why a “from” figure means nothing, what we charge and how long each type of site …

Read 29 min

What ecommerce SEO costs in 2026 and what you pay for

Nikolay Shmichkov 18.09.2026
What ecommerce SEO costs in 2026 and what you pay for

Why the same question gets answered with $300 and $3,000, what actually drives the price, what agencies publish on their own sites, the five costs that are never in the quote, and how to work out whether it pays back on your catalogue.

Read 18 min

How to choose an SEO agency in 2026: a verification procedure

Nikolay Shmichkov 17.09.2026
How to choose an SEO agency in 2026: a verification procedure

Not another ranking. Ten criteria with a specific check for each, how to tell a number you can trust from one you can't, what the market actually charges with links to the agencies' own price pages, what belongs in the contract, and when …

Read 14 min

H1 vs Title: how many H1 tags you need and how they differ

Nikolay Shmichkov 10.09.2026
H1 vs Title: how many H1 tags you need and how they differ

H1 in SEO 2026: how many H1 headings are acceptable, optimal length, how it differs from title, empty H1 and H1 as an image. Based on a measurement of 77 pages from the Ukrainian top and data on how often Google replaces your title with the …

Read 24 min

Why AI Cites Your Site But Never Names Your Brand

Nikolay Shmichkov 29.08.2026
Why AI Cites Your Site But Never Names Your Brand

I analysed 751 Google AI Overview answers for my own domain and found the factor that decides whether your brand gets named: where your link sits in the source list. Plus six prompts to audit your brand in ten minutes.

Read 16 min

Performance Max Setup for Google Ads

Nikolay Shmichkov, Alena Polyukhovich 04.11.2025
Performance Max Setup for Google Ads

Order turnkey PMax setup. What Performance Max is in Google Ads, how it works, where ads show, when you should / shouldn't launch it, structure, assets.

Read 16 min

SEO Case Study for Binary Options Affiliate Sites

Nikolay Shmichkov 26.08.2025
SEO Case Study for Binary Options Affiliate Sites

A practical guide to promoting sites that earn from binary options broker affiliate programs (Quotex, Pocket Option and others). Up-to-date strategies, geo-targeting nuances and link cloaking for maximum revenue in 2026.

Read 23 min

How to Create Content for AI Answers

Nikolay Shmichkov 21.08.2025
How to Create Content for AI Answers

A step-by-step guide to content planning, understanding the logic of the OpenAI search backbone and other models, and optimizing content so your source links appear in AI answers

Read 14 min

How to Promote a Binary Options Website in 2026

Nikolay Shmichkov 05.08.2025
How to Promote a Binary Options Website in 2026

Learn how to effectively promote a binary options website in 2026. An overview of white-hat SEO strategies, E-E-A-T improvement, link building, and bypassing ad barriers. SEOquick case studies

Read 26 min

SEO Promotion of ROZETKA

Nikolay Shmichkov 18.11.2024
SEO Promotion of ROZETKA

How Rozetka became the market leader. The secrets of promoting a marketplace in Google search and which strategies the market giant uses — in our audit case study!

Read 66 min

How to Run a YouTube Channel (Checklist)

Nikolay Shmichkov 14.08.2024
How to Run a YouTube Channel (Checklist)

How to upload videos, which settings you need to know, what to enable and what can bury your channel. A detailed checklist for the content manager.

Read 12 min

Email Marketing in 2026: The Complete Guide

Nikolay Shmichkov 26.04.2021
Email Marketing in 2026: The Complete Guide

The complete 2026 guide to email marketing: Gmail and Yahoo sender requirements, metrics after Apple MPP, automations, AI, and the best ESPs for Ukraine and beyond.

Read 17 min

Medical Website SEO in 2026: SEOquick Research

Nikolay Shmichkov 21.08.2020
Medical Website SEO in 2026: SEOquick Research

How to promote a clinic website in 2026: E-E-A-T, YMYL, AI Overviews, local SEO, and healthcare advertising restrictions. SEOquick research with data on Ukraine's private healthcare market.

Read 17 min

Online Store Promotion

Nikolay Shmichkov 20.02.2019
Online Store Promotion

Learn how to push your online store to the top of search and lift conversions. From keyword research to UX — clear, no-fluff instructions. Start with an audit and turn your site into a sales machine!

Read 35 min

Traffic or Conversion: Which Matters More for Business in 2026

Maxim Vlasenkov 08.05.2018
Traffic or Conversion: Which Matters More for Business in 2026

Conversion matters, but traffic does more: it feeds the brand signals AI search needs to cite you, powers retargeting, A/B tests and GA4 attribution. With 2025-2026 numbers, we explain why growing traffic earns more than fighting for an …

Read 10 min

SEO Guarantees: What Can Be Promised and What Can't

Nikolay Shmichkov 06.06.2016
SEO Guarantees: What Can Be Promised and What Can't

"Guaranteed top rankings" falls apart after three questions: top for which queries, in which wordings, in which location. We break down what 22 Ukrainian agencies promise, what we guarantee and why we refund the prepayment for work not …

Read 17 min

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