We find where the site loses people between the first screen and the enquiry: an unclear offer, extra steps, hidden reviews, an awkward form on a phone. Every issue comes with a screenshot from your site and a place in the queue by its impact on leads.
A usability audit shows where the site loses people before SEO or ads can pay back. We walk the customer's path from the first screen to the enquiry — from an ad, from search, on a phone — and flag every dead end.
If GA4 or Microsoft Clarity is connected, we work from behaviour: where people leave, where they click on nothing, how far they scroll. Recommendations are split for the designer, the copywriter and the developer.
A usability audit rarely works alone: the fixes ship together with SEO, a redesign or ads. So below is not «the effect of the audit» but where the projects ended up when the audit was the first step. The figures come from our published case studies.
What changed after our usability audits
Growth multiple after the audit and the fixes, log scale. Hover a bar to see exactly what was measured.
| Project | What was measured | Growth |
|---|---|---|
| autoclav.com.ua | visits: 5,000 → 20,000 a month | ×4 |
| Aesthetic dentistry clinic | users ×3.5 after the audit and redesign | ×3.5 |
| zolotakoroleva.ua | ROAS: 2.8 → 5.1 together with SEO and Performance Max | +82% |
| Aesthetic dentistry clinic | organic traffic +55% | +55% |
| Aesthetic dentistry clinic | appointment bookings +50% | +50% |
| Dobro Lyudyam | commercial traffic +50% in 8 months | +50% |
The strongest results came where the audit found where people got lost before the enquiry. For the equipment store it was closed filters and empty categories: after the fixes visits grew from 5,000 to 20,000 a month. For the premium dental clinic the audit and redesign brought +50% appointment bookings and ×3.5 users.
You can check the basic usability layer yourself: the free website audit shows mobile readiness, small tap targets and layout shift in 30 seconds, and with Microsoft Clarity connected, rage clicks and scroll depth.
We check whether it is clear at a glance what you sell, to whom, and why from you. If not, the visitor leaves and your ad budget pays for the exit.
We walk the path from landing to lead the way a customer does: from an ad, from search, on a phone. Every dead end and extra step gets flagged.
Reviews, case studies, prices, contacts, terms: we check that they sit where doubt appears, not in the page footer.
Tiny buttons, shifting layouts, horizontal scrolling, long forms: the places where mobile leads get lost.
Projects where speed, structure and the path to an enquiry changed together with the design.
The price depends on the number of pages and user journeys. Every package includes screenshots of the issues on your site and an order of fixes.
The homepage and two key journeys: an enquiry or a purchase.
Every page template and the whole path to an enquiry.
Everything in Express, plus:
The full audit plus data on how real visitors behave.
Everything in Full, plus:
Prices for standalone work. Within our SEO packages the usability audit is included at a discount.
SEO and ads bring people in, yet the form stays quiet. Fixing the page is cheaper than buying more clicks.
If analytics shows where sessions drop off, we focus on exactly those spots rather than the whole site.
So the new design solves problems visible in the data instead of just looking fresher.
Landing page conversion directly sets your cost per lead: same budget, more enquiries.
We review analytics and, if Microsoft Clarity is connected, behaviour: where people leave, where they click on nothing, how far they scroll.
Desktop and mobile, key pages, and the path to a lead. Every barrier is captured in a screenshot.
Issues are ranked by how much they block a lead and how much the fix costs.
Separately for the designer, copywriter, and developer: what to change, where, and why.
We show real projects, not promises: how visibility, traffic, leads, and client trust changed after structured work with SEOquick.
YMYL, usability and technical audits, then a redesign: ×3.5 users, +55% organic, +50% bookings.
De-duplicated similar pages, rebuilt the UX and built reputation links: +50% commercial traffic in 8 months.
A usability audit showed where the site lost to competitors; together with SEO and Performance Max, overall ROAS rose from 2.8 to 5.1.
We found where the store lost leads before the cart, opened up filters and filled categories: 5,000 → 20,000 visits a month.
Growing a diagnostic center's site: blog, doctor profiles, a 117-row price list, schema and mobile UX
“The SEOQUICK specialists helped us organise and better understand our site structure, ran a comprehensive analysis of how the site works and gave practical recommendations for further improvement. What we valued most was their professional approach to finding problem areas and proposing concrete solutions to improve the site's structure and performance.”Translated from Ukrainian
“We came to SEOquick for help with setting up, promoting and auditing our website. The site was completely raw: the team made it presentable, got it working properly and set up Google Ads wisely. Two months in we saw the first results, and by months four and five we had steady growth in enquiries from the site and ads. We are now in our ninth month of continuous cooperation.”Translated from Russian
“I came for help and bought a consultation. Everything was clear, on time and to the point, and I got answers to all my questions.”Translated from Russian
“I came with a question about my website. They quickly ran an audit free of charge, found the problem and suggested how to fix it.”Translated from Russian
“We've had the pleasure of partnering with SEOQuick over the past 7 years, and the collaboration has been nothing short of exceptional. Their strategic insight, technical expertise, and commitment to results have consistently helped us elevate our digital performance.”
SEOquick keeps strategy close to the people doing the work: Nikolay leads SEO growth and quality control, while Anatolii strengthens projects with AI, GEO, and analytics. You see the reasoning, not just a task list.
18 years in digital, 500+ articles, 6 podcasts, and regular online SEO/GEO sessions. He leads strategy, priorities, and final quality control.
Founder of SEOquick and unmiss.com. He specializes in AI search, GEO, entity markup, llms.txt, and analytics systems for visibility in Google and LLMs.
A technical audit looks at how Google sees the site. A UX audit looks at how people see it: is it clear, is it easy, do they want to get in touch. Often you need both.
Ideally, yes. With GA4 or Microsoft Clarity data we see where people actually drop off. Without it we rely on walking the journeys by hand, which still works, but the conclusions are less precise.
As a standalone service, from $300 for an express audit of the homepage and two journeys, $550 for a full audit of every template and $800 for an audit with visitor-behaviour analysis. The timeline depends on the number of pages and journeys; we confirm it after a call. Within our SEO packages the audit is included at a discount.
Your designer and developer. If there are many changes and a redesign is needed, that becomes a separate project, which you can hire us for as website development.
No. We remove barriers that are visible in the data and in the journeys. How much conversion improves will show in the numbers after implementation, which is why we agree on what to measure before any changes.
In one call an expert walks the customer's path on your site, on a phone and a desktop, and names the most expensive barriers.