Starting point: what we had before the work
P.L. Property Gallery Developers & Constructors Ltd. is a leading Cyprus developer. The company offers residential and commercial property in sought-after areas (Pissouri, Platres, Limassol and others).
The niche: overseas premium real estate in Cyprus — a competitive international market with a long deal cycle and high cost per lead. The audience is partly English-speaking, partly foreign buyers, so one channel isn't enough: it needs an SEO + PPC + social bundle.
The company came to us after switching from its previous SEO studio: it was seeking new growth points and moving away from templated methods that had stopped working. At the start, site traffic was around 4,000 users a day.
The project's main challenge
The difficulty lay in a combination of factors: an overseas premium market with expensive lots and a long decision cycle, plus the need to move away from the templated methods on which the project had 'stalled' with the previous contractor.
Work done
Competitor & site analysis
Identified strengths and weaknesses and found growth points the previous contractor hadn't used.
Content & metadata
Built a content plan, selected images and reworked pages for real real-estate-buyer queries.
Technical audit
Load speed and schema — the base without which content and ads don't reach their potential.
Link building + ads
Platform outreach for trust on an overseas market, plus PPC and Facebook/Instagram targeting where the audience decides.
×5 traffic and ×4–5 conversion growth
| Metric | Before | After |
|---|---|---|
| Site traffic | ~4,000 users/day | ~22,000 users/day |
| Conversions | 5–7 per day | ~30 per day |
Source: web analytics for cypruspropertygallery.com (screenshots from Google analytics).
That's traffic growth of more than 5× and conversions roughly 4–5× over the engagement. On an overseas premium market with a long deal cycle, the result is a consequence of the multichannel bundle, not of working a single source.
Team and project parameters
Engagement: 2 years. Region: Cyprus. The project was led by Nikolay Shmychkov — SEO strategy (deputy director, SEOquick). Full team and roles on the 'About' page.
What's next
A similar real-estate case: full-funnel advertising for real-estate sales — a 'social for reach + Google for conversion' bundle on a See–Think–Do funnel. Promoting a long-cycle project? The concrete next step is an audit and a growth-point assessment.