About the project
The Medica+ brand specialises in manufacturing and selling high-quality medical equipment and consumables — for medical institutions, private clinics and home users.
The range is broad: diagnostic equipment, surgical instruments, physiotherapy equipment, patient-care supplies. The brand is also present on large partner platforms (Epicentr, Med-Magazin, PROM, ALLO, Citrus), so its own site needed to become a strong standalone sales channel rather than a 'storefront beside marketplaces'.
Project tasks
Category content
Rewrite category-page texts — for the real queries of medical-equipment buyers.
Meta & headings
Rewrite meta and optimise headings for the gathered semantics.
Internal linking
Connect category pages to distribute weight and ease navigation.
Tech & links
A technical audit with error fixes + quality link building focused on publication texts.
Work done
We rewrote category-page content and aligned meta tags and headings with the semantics, and built internal linking between sections. In parallel we ran a technical audit and fixed errors that hampered indexing and ranking.
In off-page work we bet on the quality of publication texts — and it paid off: the profile grew naturally rather than 'quantity for quantity's sake'.
8× traffic growth
| Metric | Before | After |
|---|---|---|
| Traffic | ~1,100 visitors/day | ~9,000 visitors/day |
| Growth | — | ×8 over 12 months |
| Region | — | Ukraine |
Source: web analytics and Ahrefs for medica-plus.com, work period — 12 months.
Over 12 months of systematic work — category content, meta and headings for semantics, internal linking, a technical cleanup and quality link building — traffic grew from ~1,100 to ~9,000 visitors a day, i.e. 8×. The site turned from a 'storefront beside marketplaces' into a full standalone sales channel.
Project team
The project was led by Nikolay Shmychkov — SEO strategy (deputy director, SEOquick). Full team and roles on the 'About' page.
What's next
A similar e-commerce case in a sensitive niche: SEO for the Brovapharma veterinary store. Have an equipment or medical-goods store? The concrete next step is an SEO audit and a growth plan.