The project's main challenge
ART-Trade supplies retail equipment for shops, pharmacies, boutiques and sales floors: racks, shelving, metal structures, display cases and visual-merchandising components. Strong product, deep experience — but organic traffic began to slip.
Competitors from other Ukrainian regions strengthened their search positions — a risk of losing market share and a cap on expanding beyond the Kyiv region. The main goal: recover and strengthen SEO traffic, widen presence across Ukraine, and build a steady client flow through organic without reliance on paid.
The niche: B2B equipment — a long deal cycle, decisions made by a company, competition across all of Ukraine. So the value lies in reaching beyond the home region organically, not in mass traffic.
Work done
1. Technical work
Fixed indexing and URL-structure errors, updated the sitemap, removed duplicates, optimised metadata for commercial queries, brought the architecture to a clear model.
2. Content modernisation
A dedicated brief per product group: structured descriptions with technical specs and use examples, translation and adaptation into Ukrainian, thoughtful internal linking. Each category became a full landing page.
3. Structure & semantics
Redistributed semantics, created new entry points for equipment types, removed page overlaps, optimised pages for Ukrainian regions.
4. Off-page & trust
Registration on industry platforms, external placements and a Scholarship project increased brand mentions and raised trust.
Doubled traffic and nationwide reach
| Metric | Before | After |
|---|---|---|
| Average daily traffic | ~214 users/day | 450+ users/day (×2) |
| Organic share | — | over 70% of all users |
| Geography | mostly Kyiv | traffic and leads across Ukraine |
Source: ART-Trade web analytics; work term — 6 months.
The work ran six months and delivered a steady, measurable result — the outcome of combined efforts, not one-off optimisations. Average daily traffic grew from 214 to 450+ users a day — more than double, which is especially notable for B2B, where traffic isn't as mass as in e-commerce.
Over 70% of all users come from search — organic became the key sales channel and the company less dependent on ads. Thanks to the structure update and regional publications, ART-Trade began receiving leads not only from Kyiv but from other regions — exactly the effect the company couldn't achieve on its own.
Project team
The project was led by Nikolay Shmychkov — SEO strategy (deputy director, SEOquick). Full team and roles on the 'About' page.
What's next
A similar new-market case: SEO for an online store in Poland. Promoting B2B or expanding beyond your region? The concrete next step is an audit and a growth plan for your niche.