About the project
Rental Power is a generator rental and sales platform in Ukraine, B2B & B2C in the energy-equipment segment. The region — all of Ukraine, with a focus on Kyiv, Odesa and Kharkiv.
Low positions
20–80 on the main commercial queries — the site was barely visible in the TOP.
Minimal traffic
Under 6,000 sessions a month from Google organic.
No leadership
No clear leadership in the generator-rental niche.
Strong competitors
A weak competitive position against budprokat.kiev.ua, novarent.ua, madek.ua.
Stage 1. Diagnosis and preparation
We started with a full set of audits: competitor audit (top-3 internal and external strategy), backlink audit (competitors' profile and placement opportunities), usability audit (UX and structure weak spots) and technical audit (robots.txt, sitemap, speed, mobile). The result — a full understanding of the state and a list of 50+ issues to fix.
Stage 2. On-page optimisation
Technical base
robots.txt, speed and Core Web Vitals, fixing code errors and 404 redirects, Schema markup for products and services, mobile optimisation.
Metadata
Rewrote Title for all 60+ main pages, Meta Description with commercial intents, JSON-LD, correct H1 and heading structure.
Category content
Reworked main-category texts (5,000+ characters), FAQ blocks for rich snippets, logical structure and internal linking.
First effect
Positions improved from 20–80 to 10–30 in the first 3 months.
Stage 3. Off-page optimisation
Skyscraper link building
2 authored articles a month at 5,000+ characters on DA 40–60 resources ('How to choose a home generator', 'Top-10 manufacturers 2025') — 2–3 quality links/mo, 24–36 over 16 months.
Scholarship (White Hat)
A 'Generators for education' program, outreach to universities and government bodies — 50–100 authoritative .edu/.gov links, natural long-term authority growth.
Directories & local
Google My Business, local directories, Google Maps, industry equipment catalogues — 20–40 links from local sites.
ROI control
Payback calculations for placements: $140 per article, $300–500/mo on Scholarship — with clear returns.
Stage 4. Content strategy
We expanded the blog by 2–3 articles a month on low-competition queries ('Why a generator stalls', 'How to start a generator in frost', 'Rules for placing a generator in a yard') — a 'question in H2 → answer in text' format for rich snippets.
In parallel we fully developed 60+ categories by type (petrol, diesel, inverter, welding), power (1–500 kW), manufacturer (Honda, Fogo, Himoinsa, Kama) and location. Each category — a unique H1, 2,000–4,000 words, spec tables, photos, Product schema and internal links. Launching new categories added +30–40% to monthly traffic.
Results over 16 months
| Area | Result |
|---|---|
| Commercial positions | from 20–80 into TOP-10, and priority ones into TOP-1–3 |
| Categories | 60+ fully developed entry points |
| Link profile | Skyscraper 24–36 + Scholarship 50–100 + directories 20–40 |
| Local SEO | Google Maps — consistently in TOP-3 on local queries |
Source: web analytics and Google Search Console for rental-power.com.ua, 16 months of work.
The systematic bundle of tech, 60+ category content and three link-building channels (Skyscraper, Scholarship, directories) moved Rental Power from positions 20–80 into the TOP and secured local leadership in Google Maps.
Project team
The project was led by Nikolay Shmychkov — SEO strategy (deputy director, SEOquick). Full team and roles on the 'About' page.
What's next
A similar case focused on Scholarship links: promotion of SWEETCV. Have a B2B site in a competitive niche? The concrete next step is an audit and a link-building plan.