A filtered site — oxygen cut
The project is an expert in transport logistics and customs clearance. Its end-to-end approach lets it offer importers of goods and raw materials from Asia a full package that cuts logistics and clearance costs.
But at the start the site sat under a Google filter: visibility and lead flow were capped. In B2B with a long sales cycle and expensive clicks, losing organic hits revenue directly.
Lift the filter and grow deals
Lift the site out of the Google filter and grow the number of deals — by improving the quality of work with the audience, raising loyalty and strengthening the brand.
From penalty recovery to systematic growth
First we removed what dragged the site down, then rebuilt structure around real commercial demand and reinforced expertise.
Removed the filter
Ran an audit, found and fixed the penalty causes — technical errors and weak content.
Structure for demand
Split directions — delivery, clearance, brokerage — into dedicated landing pages.
Expert content (E-E-A-T)
Filled pages with clear expert content on logistics and customs.
Brand & loyalty
Tied SEO to brand work so the audience converted into deals.
×2 traffic and +226% sales
The comprehensive work compounded: after the filter was lifted, organic traffic doubled — from 29,300 in October to 58,680 in December. But what matters in B2B isn't visits but money: sales volume grew 226% and transactions more than 3.5×.
| Organic traffic | 29,300 → 58,680 visits/mo (×2) |
| Sales volume | +226% |
| Transactions | ×3.5 |
| Start | site under a Google filter |
| Duration | 2 years |
Niche demand (for context)
To gauge the scale: customs and logistics is a tough B2B segment with a long sales cycle and expensive clicks. Per Serpstat, in Ukraine this is tens of thousands of impressions a month, with commercial CPCs reaching tens of dollars.
| Query | Position | Volume |
|---|---|---|
| delivery from china | demand | 14,800 /mo |
| customs broker | demand | 8,100 /mo |
| cargo from china | CPC up to $42 | 320 /mo |
Source: Serpstat, Google Ukraine database (niche demand volume).
Why SEOquick
The project was handled by the SEOquick: Nikolay Shmychkov — SEO strategy (Deputy Director).
What's next
A similar B2B case: SEO for a commercial-equipment store.
Is your B2B site under a filter? Order an SEO audit.